Never make it your goal to compete. Instead, do everything you can to dominate your sector in order to avoid spending your time chasing someone else. Don’t let another company set the pace; make this your organization’s job. Stay ahead of the pack. Make it so that they want to chase you and try to be like you, not the other way around. This doesn’t mean that you shouldn’t study others’ best practices in industry trends; however, you want to make it your job to take those concepts to another level. For example, Apple makes computers and smartphones; it didn’t simply copy what Dell, IBM, Rimm, and others were doing. Apple doesn’t compete; it dominates, it sets the pace, and it lets others try to duplicate its success. Don’t set your goals at a competitive level. Set them at a level that will overshadow and dominate your sector completely.
Grant Cardone. “The 10X Rule.”