The successful know that they can quantify what works and what doesn’t work, whereas the unsuccessful focus solely on “hard work.” The right approach may be to institute a public relations program that softens the market, provide consumers with the right tool, or compel management to make the most powerful connections, find the best first investors, or hire the highest-quality staff.
Whatever the method may be, the successful don’t think in terms of hard work (even though they are, of course, willing to work hard). Instead, they figure out how to work “smart” and handle the situation by finding and using the right approach until they succeed. The unsuccessful always find work to be difficult because they never take enough time to improve their approach and make it easier on themselves. The first three years of my life as a salesperson was hard work and gave me sporadic results at best. Then I committed two years and thousands of dollars to improving my approach—and selling was no longer “work”!
Successful people invest time, energy, and money in improving themselves. As a result, they don’t focus on how hard the work is but rather on how rewarding the results are! When you are winning because you have perfected your approach, it won’t feel like work; it will feel like success. And nothing tastes as good as the victory of success. Grant Cardone. “The 10X Rule.”