There exist only two times for the successful: now and the future. The unsuccessful spend most of their time in the past and regard the future as an opportunity to procrastinate. “Now” is the period of time that successful people utilize most often to create the futures they desire in order to dominate their environments. You cannot do what unsuccessful people do, which is to use any excuse they can think of to put off the tasks they should be completing immediately. Instead, you must acquire the discipline, muscle memory, and achievements that result from taking massive action—while others think, plan, and procrastinate. Taking actions immediately allows the most successful to design the future they desire. The successful understand that they must keep taking actions now. They’re well aware that procrastination is the ultimate weakness.
The 10X Rule requires that you take action in massive quantities and immediately. Anyone who puts off doing what he or she can do right now will never gain the momentum and confidence that result from doing so. For example, I once told my staff that I wanted each one of them—even those in administrative positions—to make 50 phone calls. I immediately saw signs of panic appear on everyone’s face—as though this would be impossible to achieve, what with everything else they had to do. So I told them, “You each have 30 minutes to make your calls—go!” I then went to my office and made 28 phone calls in 22 minutes.
You cannot allow even one second of worry or analysis to delay you in situations like these—because every second you spend thinking is a second of action that you’re wasting! You will be amazed how much you can get done when you quit thinking, calculating, and procrastinating and just get on with it and make a habit of acting now. Although this may cause you to feel like you are reacting constantly—causing you to be too spontaneous—it will also make acting a habit. Action is necessary—and there is no time more valuable than now. While others are trying to figure out how they will get something done, you will have already finished it. The person who continues to do more consistently will improve his or her skill set out of sheer survival and adjustment. Discipline yourself to perform now—not later—and I assure you that the volume of endeavors you are undertaking will quickly increase the quality of work—and propel you to move with enhanced conviction and certainty. Grant Cardone. “The 10X Rule.”