Successful individuals love to seek out problems because they know that almost every problem is universal in some way or another. Some industries actually create problems so that they can “solve” them by way of selling their products to you. (Think of all the things you’ve purchased over the years because you “needed” them. Did you really? Or were you convinced that they would solve some problem you may or may not have had?) Flu shots are a great example. Many people think they are necessary, but medical opinion is divided on this matter.
Problems for the successful are like a meal to the hungry. Give me a problem—any problem—and when I solve it, I will be rewarded and I may become a hero. The bigger the problems—and the more people who benefit from the solution—the more powerful your success will be. You get yourself on the successful list by seeking problems to solve—for your company, employees, customers, the government—whatever they may be and wherever they might exist. The world is filled with people who have—and who unfortunately, cause—problems. One of the fastest and best ways to separate yourself from the masses is to establish yourself as someone who makes situations better, not worse. Grant Cardone. “The 10X Rule.”